GOJO Industries, inventors of PURELL Advanced Hand Sanitizer, launched the “Be Well Network” – a loyalty program to reward its consumers for healthy hand hygiene habits.

Members of the Be Well Network will earn points for a variety of activities in addition to product purchase, including sharing hand health tips with their social networks or contributing their own point-of-views on how to stay healthy.

Kathleen Leigh, marketing director, PURELL Consumer, E-Commerce, Shopper Marketing, said:

“We see the PURELL Be Well Network as much more than a purchase-based or reward-for-purchases program. This community has been designed with two-way engagement in mind, so we can learn from our loyal consumers about hygiene issues that are important to them and, in turn, we can share the best of our hand health expertise for them to share with their friends and families.”

Along with rewards for purchases, the Be Well Network loyalty participants will be rewarded for actions and engagement with the brand on social media or through PURELL.com.